LEGO House by Bjarke Ingels Group 'shows the past, present and future of the LEGO idea'
A fly-through of the Bjarke Ingels Group-designed LEGO House has been released by the toy giant, revealing a series of LEGO brick-style volumes stacked and intersecting into a complex form in Billund, Denmark. The 30m-high building is due to begin construction in 2014 and once completed will create a base for education and play for visitors both domestic and international.
Kjeld Kirk Kristiansen, LEGO owner, explains: “The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences. It is our belief that LEGO play fosters innovative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning.”
Encompassing 7,600 sq m, the LEGO House will include cavernous exhibition spaces, a café, a unique LEGO store and a generous public square. The project will be built in collaboration between KIRKBI A/S, the LEGO Foundation and the LEGO Group with Hans Peter Folmann, Marketing responsible for the LEGO House determining: “The creative use of the LEGO brick shape is a true visualization of the systematic creativity that is at the core of LEGO play, so we believe that this is the right look for the LEGO House. And it simply looks amazing.”
An earlier article about the design can be found here and the full fly-through can be viewed here.
“It is our wish that the LEGO House is used by both visitors and the citizens of Billund; the birthplace and home town of the LEGO Group. For this reason a large part of the building - 1,900 sq m - will be a covered square with free access for the public, and we hope it will be a natural gathering point for people living in Billund as well as visitors. We do not know what specific activities will be in the house,” continues Hans Peter Folmann. “We are very ambitious with the LEGO House - It is our hope and mission that a visit to the LEGO House will be an experience you will never forget, no matter if you are a long time fan or just want to know more about what LEGO play stands for.”