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Tech Focus: Jason Bruges Studio 
Monday 11 Mar 2013
 
Tech Focus: Jason Bruges Studio 
 
Platform 5 at Sunderland Station 
 
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Editorial

WAN talks to Sam Hoey to discover how Jason Bruges Studio design their uplifting interactive installations across the world 


Over the past months, WAN has undertaken a series of interviews with architects, designers, engineers and manufacturers around the world to discover how different industry professionals are utilising Autodesk software in the design of their building projects. This week, Sian Disson met Sam Hoey at Jason Bruges Studio to find out how this quirky design practice uses software such as AutoCAD to create their interactive public art installations.

Jason Bruges Studio is an eclectic design studio based in Old Street, London. Formed in 2002, this funky young practice now boasts a plethora of engaging installations and artworks across the world for high profile clients such as Channel 4, Guinness and O2. The firm is sought out for its inventive ways of connecting people with their environment and their growing team of creative architects, lighting designers, electrical engineers and industrial designers continue to conjure up ingenious ways of capturing the attention of the public and transforming their perception of everyday scenarios.

In our interview last week, Jason Bruges Studio’s Sam Hoey took us on a tour of the firm’s in-house workshop and presented a number of models which represent past projects such as Mimosa for Phillips Lumiblade at the Milan Furniture Fair 2010, a series of OLEDs which, inspired by the Mimosa family of plants, fold into delicate petals as visitors move closer to the installation. Hoey uses three specific case studies to explain the practice’s project-specific approach to design: Platform 5 at Sunderland Station; Digital Fountain; and the Tridel-commissioned public artwork in Toronto.

Sunderland Station in the North East of England is the location for the first of these case studies. The underground railway station has a disused platform without tracks - a prime opportunity for a public installation. Transport operators for the North East, Nexus, invited Jason Bruges Studio to create an artwork at the underground station and the team responded with a 144m-long virtual platform which brings this abandoned space to life. A 3m-tall glass block wall has been transformed into a low-resolution video matrix which shows shadows of passengers where they used to stand, waiting for trains that will never come.

Digital Fountain was Jason Bruges Studio’s response to a commission by Westfield Stratford City in London, UK. The studio were invited to create a public installation to sit on the pedestrian route from Stratford stations to the London Olympic Stadium and presented a 12m-high waterfall piece with seven 8m-long ‘Water Rill’ benches and 74 speakers which provide a complementary soundscape. When in motion the 7,000 LCD screens fade in and out to create a fluid effect in a continuously evolving action which is never replicated.

In January 2013, condominium developer Tridel announced that it had commissioned Jason Bruges Studio to create ‘a prominent piece of public art’ to be integrated into its 300 Front Street West development in Toronto. The interactive installation will draw on natural references and reflect the scenic green plaza at Tridel’s 300 Front Street West site. The firm's use of Autodesk software in designing this public installation can be seen to the left of this editorial.

Find out more about the Sunderland Station and Digital Fountain projects and the how Jason Bruges Studio design their outstanding interactive installations by watching the video above or on our YouTube site.

Sian Disson
News Editor

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Jason Bruges Studio
www.jasonbruges.com

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