The Jerde Partnership designs 'live-work-play' destnation for central Moscow
Situating a new live-work-play destination within central Moscow, Russia, Kuntsevo Centre will deliver a modern community gathering destination rooted in art, nature, and urban connectivity. In a district historically preferred by artists and writers, Kuntsevo Centre takes queues from the Russian Avant-garde art movement, incorporating intricate geometries and bold colors to create an iconic building composition inextricably linked to its host-place. Equally important is the project's role for local residents as a key urban connector within the Kuntsevo neighborhood. The project's key planning strategies are based on the relationship of the building to the existing urban patterns found around the site, creating a circulation plan that allows the community to naturally flow through the project.
Within the project, nature serves as the fundamental element to host unique visitor experiences. The notion of nature and the celebration of the four seasons draw visitors into the complex as an extension of the surrounding green spaces and vegetation, resulting in a sense of public pride and ownership in the project. Once inside, the natural flow of the pedestrian streetscapes, plazas, courtyards and the spectacular indoor / outdoor green park terraces will create a sense of discovery and public exploration.
Consisting of over 200,000 sq m of GFA, including 70,000 sq m of spectacular light-filled retail and entertainment spaces, plus three contemporary Class-A office buildings, and two high-rise residential towers with lush rooftop park terraces, the new complex will deliver one of the first truly integrated, innovative mixed-use destinations in Moscow, serving as a catalyst for future sustainable development. Providing a new stage for dynamic public activity and distinct commercial offerings, the pedestrian-orientated centre will establish a vibrant leisure, shopping, business, and residential complex reconnecting the urban fabric of the historic Kuntsevo district, while creating a new landmark and urban living room for the city.