Austria-based Coop Himmelb(l)au’s design has been selected for the Pusan International Film Festival. The proposal suggests a new intersection between public space, cultural programs, technology and architecture to create lively and vibrant landmarks within the urban landscape as icons of contemporary culture. The concept envisions an Urban Plaza of four overlapping zones including an Urban Valley, a Red Carpet zone, the Walk of Fame and the PIFF Canal Park. The zones are formed by highly recognizable building objects housing the project functions. These objects include the Cinema Mountain, the PIFF Hill, the concourse Double Cone and the outdoor amphitheatre BOWL. Roof elements acting as a Virtual Sky connect the objects and zones into a continuous, multi-functional public urban space.