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Knowledge Economic City, Madinah, Saudi Arabia

Wednesday 14 Mar 2012

Limah leads the way at KEC

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4.8 million sq m wayfinding scheme in Saudi Arabia handed to global specialists Limah 

A new urban hub is being planned for Saudi Arabia. Knowledge Economic City (KEC) will feature residential, hospitality, commercial centres, research facilities, museums and shopping areas. KEC will be positioned to serve Saudi Arabia’s economic diversification strategy and revive Madinah’s role as a centre for the Islamic knowledge, global knowledge and culture. Limah Design Consultants has been handed the wayfinding masterplan for this immense scheme.

Jason Lewis, Limah Founder & Managing Director, said: “It is with great excitement we begin our second major Urban Wayfinding project in Saudi Arabia along with Knowledge Economic City. Our scope shall revolve around Phase One of the site while considering and planning for the future phases which include residential, commercial and a new high speed rail station. KEC is another opportunity for our team to help create Madinah’s future. We are already fully engaged in the Central Area of Madinah, and the new development is just 5km from our existing Urban Wayfinding package. This new project will allow us to plan the Wayfinding & Signage for a large portion of the City.”

Wadi Dahdal, Limah Director, added: “it’s a pleasure to have an opportunity to work on a City which has been so carefully planned with a clear vision. In line with our own company values and goals it’s yet another opportunity to take Wayfinding Consulting to another level by truly enhancing and improving the environments we live in.”

As in any Urban Environment Wayfinding & Signage plays a major role in its success. The project will entail a complete strategy for all user groups entering the City by planning the navigation to all major destinations. Lewis continues: “The region has begun to see the value in professional Wayfinding and our expertise specialising in large scale Urban and Infrastructure projects. Wayfinding now has become a very important discipline in the planning of large environments, and we are thrilled to be at the forefront of this challenging field.”

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Limah Design Consultants

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