REX Architects look for new ways of finding a design solution
Every architectural practice has an agenda. For most contemporary architects, the agenda is formal. REX is fundamentally driven to challenge and advance type; they feel it's time for Architecture to do things again, not just represent things. But realizing any agenda in architecture-formal or social-is difficult. The modus operandi revered by the puritanical profession is to hold fast to one's vision, denying any accommodation of the owner's realities for fear of compromise. This leads to a lot of unhappy architects, unhappy clients, and unfulfilled desires.
REX believe architectural agency can be resurrected if piggybacked upon the owner's needs. Metaphorically, if the owner's constraints form a round hole, why not pick an embodiment of your agenda that is a round peg? Then your vision will slip right through the owner's needs without either being compromised.