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Elenberg Fraser, Melbourne, Australia 
Wednesday 29 Feb 2012
 
A clear identity 
 
Photography by Peter Clarke & John Gollings 
 
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Award Entry

Elenberg Fraser discuss the importance of identity in the design process 

Elenberg Fraser is not your average architecture firm. they are an integrated design practice operating across the Asia-Pacific region. Their buildings prove that good design leads to economic, social and cultural benefits. 'But what makes us so special? Invention excites us'.

The firm address the needs of their clients, building users and the community by identifying the specific requirements of each project. They ask the right questions without imposing pre-determined solutions. This process has opened people’s eyes to impossible realities. Who knew buildings could be both design-driven and market-driven? Identity defines character both by what it is and is not.

Elenberg Fraser is interested in discovering this character, always new and different in each project, rather than imposing their own house style. Consistency is revealed through the narrative and details of their architecture. Whether the sensuous curve of Lilli’s corseted façade or A’Beckett Tower’s coloured screens referencing Goethe’s Theory of Colours, Elenberg Fraser’s projects bring stories to life.

The outcome is sensory - architecture that people can feel, not just see. Architecture that makes people think, inspired by the past and present. They bring a point of difference not only to their work but to their communication: Their recent spy story interiors shoot for A’Beckett Tower takes architectural photography to a whole new level.

They are conscious of the impact their buildings have on the city, its inhabitants and the environment. This awareness informs their work - they take pride in the end results but consider the effects and requirements of their projects beyond their completion, well into the future. They practice environmental design based on a first principles approach, inspired by the natural environment. Elenberg Fraser architecture is art and science. Through interrogation, invention and collaboration they produce experiential spaces that demand reaction.

Key Facts

Status Projects both Complete & Concept (Town Planning).
Value 0(m€)
Elenberg Fraser
www.elenbergfraser.com

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