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Tuesday 28 Feb 2012

Distinct Ambiguity

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Award Entry

GRAFT design and manage a range of projects in multiple disciplines and locations 

GRAFT, established in 1998 in Los Angeles, California by Lars Krückeberg, Wolfram Putz and Thomas Willemeit, is as a ‘Label' for Architecture, Urban Planning, Design, Music and the "pursuit of happiness". With further offices in Berlin and Beijing GRAFT, has been commissioned to design and manage a wide range of projects in multiple disciplines and locations. Gregor Hoheisel is Partner for the Asian market.

The English word ‘graft' provokes a variety of meanings and multiple readings. In the terminology of botany, grafting is described as the addition of one shoot onto a genetically different host. The positive properties of two genetically different cultures are combined in the new biological hybrid.

With the core of the firm's enterprises gravitating around the field of architecture and the built environment, GRAFT has always maintained an interest in crossing the boundaries between disciplines and "grafting" the creative potentials and methodologies of different realities. This is reflected in the firm's expansion into the fields of exhibition design and product design, art installations, academic projects and "events" as well as in the variety of project locations.

The firm wants to illustrate their modes of creation, which can never be separated from the larger context of life. They see their architecture integrated into the world and in return also all aspects of the world we live in reflected in their work. The firm is trying to include the manifoldness of our world into the experience of their projects.

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