WAD 2014

SATURDAY 2 AUGUST 2014

SEARCH   
 
 
World Architecture Day 2014
 
World Architecture Day 2014
Previous Next
 
Strange But True 
Monday 28 Nov 2011
 
Faux-fir tree erected at St Pancras 
 
 
 
Your comments on this project

No. of Comments: 0

Add comments | More comments

Be the first to comment
 

Editorial

Lego┬« Christmas tree brings festive cheer to London commuters at St Pancras station 


Travellers passing through London’s famed St Pancras Station will alight to a festive treat this season as the concourse is transformed with the appearance of an immense Lego® Christmas tree. Constructed over a period of two months from 600,000 miniature bricks the jolly addition stretches 38ft into the air and is decorated with more than 1,000 Lego® baubles.

The tree’s lights were officially switched on last Thursday and have since been putting intrigued smiles on the faces of many commuters. The creative team behind this festive feast are Bright Bricks, a sterling design and build company that form complex structures out of Lego® and are headed by the only Lego®-certified professional in the UK.

Founding Director Duncan Titimarsh led the talented team in this project and constructed the tree onsite during the small (and therefore quieter) hours. Steel specialists Beamline Steel concocted a sturdy framework for the structure, which is estimated to weigh a mighty three tonnes and is touted as the largest Lego® Christmas tree in the world.

Marketing Director of Lego®, David Buxbaum told Toy News: “The Lego® brand is all about play and creativity and Christmas is the time for celebration and fun. This magnificent Christmas tree is a shining example of these values and shows that with Lego® bricks you can let your imagination run wild and build anything. We hope that it will work to remind people that Lego® toys are the Christmas gift that keeps on giving.”

Key Facts

Status
Value 0(m€)
Bright Bricks
www.bright-bricks.com
 
Vola
ECOWAN