Subtle gradients of colour sensitively selected to adorn Bournemouth's seafront
In 2010, client Bournemouth Borough Council commissioned Sadolin paint to create a contemporary, colourful and fun take on the much cherished iconic seaside beach hut. The development of 75 new huts are based on a 100-year-old traditional softwood design created by the Council's in-house design team, which sits naturally within the landscape.
However, unlike over 2,000 other beach huts within the bay, these new huts were given an exciting twist using a bold palette of expressive colour. The carefully thought-out scheme, entitled 'Sunrise to Sunset', draws on the incredible range of colours and hues found in the surrounding landscape, sea and sky at different times of the day and seasons of the year.
Each hut is allocated a precise shade, designed by Crown Paints and formulated in their hard wearing Sadolin Superdec. An important contributor to the concept of using colour in this way was award-winning designer Gerardine Hemingway MBE of Hemingway Design.
Overlooking Bournemouth's award-winning golden sands, the new huts are helping to re-define the image of the town as a contemporary seaside destination. The hut sites sold within weeks of launch and tenants commissioned the construction of their quirky new pads from local specialist builders. A stipulation of the site licence requires hut owners to maintain the precise colour shade of their hut, preserving the design integrity of the whole scheme for decades to come.
The majority of the hut owners are local residents who have taken a great pride in the scheme. Since completion, the huts have featured as backdrop settings for film and TV.
The hut design, particularly around the doors, represents an evolution of the traditional type of hut found in Bournemouth, dispensing with a heavy fold down flap and drop down base which made access awkward for people with limited arm mobility and strength, and for people on their own. The new huts are now much easier to access and secure.
The beach huts typically feature small gas stoves, a table, deck chairs and storage of items useful for a fun family day out at the beach. It's not unusual for cherished beach huts to remain within the same family for generations.
The scheme was completed in August 2010. Later that year, trade body the Painting and Decorating Association used the setting for their Love Colour campaign.