"Surrender to Temptation”, HMKM redesigns five major departments.
Departments include niche cosmetics, handbags and small leather goods as well as jewellery and fashion accessories; hosiery; and textiles. Each department is designed as a unique environment, linked by similar palettes of materials and fixturing styles. Clever departmental way-finding signage is delivered through dramatic photographic pictorial columns which define each area by using images of products from the department in question in a wonderful kaleidoscope pattern, designed in house by HMKM. All photography was co-ordinated and directed by HMKM. BAF Graphics, experts in large format graphic print, were responsible for the print and installation of the column graphics.
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