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WEDNESDAY 26 NOVEMBER 2014

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Olympic Stadium, London, United Kingdom 
Friday 05 Aug 2011
 
Tinted wrap for Olympic Stadium 
 
All images © POPULOUS 
 
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Populous reveals colourful stage set-inspired wrap for London Olympic Stadium 


As the final preparations of the Olympic Games come closer, the London Olympic Stadium will soon unveil the wrap, sponsored by Dow. Embracing the temporary, the design by Populous adopts fresh sustainability ideas to create a compact, flexible and lightweight building inspired by the stage sets at outdoor events.

The design responds to a different type of brief which is in keeping with the International Olympic Committee’s desire to ensure a ‘Green Games’, showcasing a more sustainable approach to hosting the event. In August 2012 the eyes of the world will be on London and the Olympic Stadium, making it the most viewed building in history.

The preparation for these games are an example of how innovative architecture and the practical issues of building delivery are compatible as all venues are further ahead in construction than any past games – reassuring to all spectators and athletes.

Rod Sheard, Senior Principal of Populous and design team leader for the project said: “The team has worked hard to achieve the design we unveiled 4 years ago and the wrap is one of the last elements to be put into place. It will provide a clear and memorable identity to the stadium. We are very pleased with the announcement, as the wrap completes the enclosure of the structure and gives form to the lightweight frame that supports the elegant white roof.”

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Populous
www.populous.com

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