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Gansevoort South, Miami Beach, Florida, United States 
Tuesday 10 May 2011
 
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SJB redevelop a 1960s hotel on the South Beach into a magnet for trendsetters 

This luxury hotel is located in Miami Beach in what used to be the historic Roney Palace resort. The project occupies one million sq ft - the northern half of a large, U-shaped building. The entire building encompasses 2 million sq ft. The ground floor lobby and mezzanine are hotel spaces, with hotel guest rooms on the 3rd - 6th floors.  The 7th and 8th floors are hotel condominiums, and the 9th through to the 17th floors, including the penthouse, are residential condominiums with a separate lobby and entrance.

The building, originally constructed in the late 1960s in Art Deco style, has been redesigned around a tri-level private beach club that anchors the development. On the main level, a 40,000 sq ft semi-circular oceanfront pool-deck with a bar and restaurant overlook an infinity-edge pool trimmed with glass tiles. To complete the setting, there is a partially shaded jacuzzi and sumptuous circular lounges. Décor is done in white, royal blue and chocolate brown to create a serene atmosphere.

The biggest challenge posed by this project has been the updating and modernization of the building. The existing terraces had been condemned due to deterioration of the concrete over a 30-year period. They have been replaced with white aluminum and blue glass railings, giving the exterior a more streamlined, tropical appearance.

The concept for the interiors is defined by the hotel's location, starting with its stunning lobby, where textiles, lighting and upholstery are used to create a tropical effect. Hot, Caribbean colours (pinks, limes, yellows and oranges) are set against cool neutrals and a custom-designed, aubergine carpet in an abstract palm frond pattern. A 53-ft shark tank also helps to establish setting.

Throughout the property, the interiors utilise the latest in contemporary design, filtered through the context of South Florida. A soft, neutral palette is punctuated with splashes of fuchsia, yellow and plum to reflect the sunlight and brightness of Miami Beach. Colour is anchored and contrasted against charcoal grey, with fuchsia and ultramarine themes. Guestrooms are enormous, more like mini-suites than a typical hotel room, to give guests a sense of ultimate luxury. The stylized, original photographs on the walls are inspired by today's Miami with nods to the city in the 1950s. Most rooms have balconies and an ocean or pool view, with beds orientated towards the best views.

The bathrooms are done in charcoal grey tile accented with bold, white horizontal stripes, emphasising the sense of spaciousness. They also include oversized glass showers with rainfall showerheads and hand-held wands. The interiors of the vanities have a flash of colour, ultramarine and fuchsia as a link to the guestrooms. Continuing this theme of colour, the backsplashes of the kitchenettes in the hotel-condominium units and the mini bars are lined with painted glass. At the top of the hotel is a spectacular rooftop environment, a tropical haven dotted with coco palm trees and luxurious cabanas. The 19,000 sq ft space features a 110 ft outdoor swimming pool, a stylish bar and lounge and uninterrupted views of the Atlantic Ocean and downtown Miami. 

Key Facts

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Value 0(m€)
SJB
www.sbjgroup.com

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