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Hongdae Project, Seoul, South Korea

Tuesday 03 May 2011

A Yellow Diamond

Jun Mitsui 
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Jun Mitsui & Associates Architects with Unsangdong Architects complete visionary golden centre for aspiring artists 

The Yellow Diamond building’s triangular site is located in one of the most dynamic, creative districts in Seoul. Surrounded by several universities, the area has an energy and sense that anything is possible. Architect Jun Mitsui, AIA, JIA explains: “I felt that uninhibited artistic expression was appropriate for the site. I also wanted to celebrate and inspire the tenants that may occupy this building in the future.”

It is envisioned as a centre where emerging artists can promote their work. A combination of bright colour and rhythm give the building the impact to support its proposed use, with the exterior composed of angled planes of gold-yellow frit-pattern glass, representing a unique gem. As the visitors approach from either direction, they encounter changing sparkle and enjoy glimpses into the retail spaces.

The public passage through the building draws pedestrians inside, heightening the intrigue to explore the creative spaces within. Mitsui continues: “Ms. Myung Hee Chang together with Sangji Corporation (the building owners) are the true visionaries for this project. I am impressed with their desire to develop a challenging, high-design image while responding positively to the existing roughness of the site.”

Key Facts

Status Completed
Value 0(m€)
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Jun Mitsui & Associates Inc. Architects

More projects by this architect

The Jewels of Aoyama

The Ice Cubes

The DE BEERS Ginza Building


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