WAD 2014

FRIDAY 19 SEPTEMBER 2014

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Crown Metropol, Melbourne, Australia 
Friday 29 Apr 2011
 
Sexy, black & très chic 
 
Exterior photos: John Gollings, Interior photos: Shannon McGrath 
 
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Award Entry

Bates Smart design Melbourne's latest hotel 

Distinctive, vibrant and unmistakably modern, the 28-level Crown Metropol hotel features a unique wave-like shape, sleek podium entry, 658 spacious, light-filled guestrooms, a luxurious day spa located on the top floors of the hotel, a sky bar and terrace on Level 28, Gordon Ramsay's maze restaurant and maze grill, extensive meeting facilities and dedicated business centre, and a world-class training and recruitment facility.

Crown Metropol's brief was to impart a youthful and dynamic form. Bates Smart intended the hotel's design to challenge tradition and add a sense of occasion with unorthodox elements, dark, dramatic shapes and earthy, grounded silhouettes inspired by nature. The sinuous ‘S' form of Crown Metropol's hotel tower and its activated podium creates a striking and highly memorable gateway into Melbourne. Inspired by liquid mercury, the tower's soft lines are enhanced by a shimmering reflective skin. The thin blades or ‘fins' on the façade appear and disappear as you move around the building, enhancing the apparent reflections and notions of daylight. The sensual, fluid form of the building seamlessly flows through to the refined interiors of the hotel. The result is a refined, world-class hotel that showcases Melbourne from a new, contemporary angle and enables the city to be watched in silent motion.The graceful arc to the building creates a soft curve in the internal space. So the internal space cannot be fully seen from any given point but is slowly revealed, creating an intriguing sense of mystery.

The brief was to create Australia's largest hotel, yet craft an experience that is ‘boutique', with an offer that will appeal to the business person during the week, (this hotel is adjacent to Melbourne's Conference Centre), and to the recreation market on weekends. In the stylish guestrooms, studios and lofts to the more dramatic public areas and day spa, handcrafted elements and natural materials are used throughout to evoke tactile warmth, texture and contemporary luxury. Vibrant shots of colour, inserted via contemporary carpets, specially commissioned artworks by Australian and international artists, accessories and upholsteries, create drama and excitement. Not only does the hotel design fulfil a particular aesthetic brief, it also meets exacting standards for technical performance and function for both front and back of house.

Key Facts

Status Complete
Value 221000000(m€)
Bates Smart Pty Ltd
www.batessmart.com

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