East encapsulates the modern oriental travel experience with hints of Chinese design
East, a business hotel located in a residential and commercial neighbourhood in Hong Kong, takes a different look at hotel design by planning from the inside-out. The interior designer was appointed early on in the design process, to carry out the space planning of the rooms and public areas. This included the entrance, reception, all day dining area, health club, 339 guestrooms, 6 suites and a rooftop bar.
The name East resulted from the design concept which interprets the contemporary Oriental/Hong Kong travel experience as being world class, efficient, modern, playful, with a touch of Chinese culture. This is achieved through a use of a consistent and simple material palette with two shades of wood, a light Limed Elm and Classic Walnut and two different types of stone, Rio White and Mocha Limestone. Furthermore, black stainless steel is used as a highlight throughout the entire hotel.
The guest rooms are designed with an open bathroom in a 270sq.ft. room with a 128sq.ft. window, maximizing the intake of daylight and views. The six suites are 560sq.ft. using only one wood veneer and a lime stone floor as the internal finishes.
There is a use of playful Chinese elements throughout the hotel. For example Chinese characters are used to indicate what floor you are on and there is a backlit contemporary Chinese landscape painting as the reception backdrop. There are also two main features in the lobby that act as Yin and Yang: A 35ft. long, back illuminated reception desk cantilevered from a single column is opposite a glass grand stair with a labyrinth of steel and wood as structural support to symbolize the energy of Hong Kong.
Food and Beverage outlets are spacious, efficient and relaxing. Feast is a casual restaurant that provides a variety of dining ambiances under a 39ft high atrium space and Sugar is a lively bar of tiered seating facing an open roof deck with stunning panoramic views of Hong Kong.