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24/03/11 Scott, Washington DC
The author is incorrect in saying that Snohetta has gone where no others have gone before in making the top 50 innovative companies list. Skidmore, Owings and Merrill made the list in 2009. It may be the only one this year, but it has been achieved before.
 

Editorial

Snøhetta named one of the fifty most innovative companies in the world 


It’s not often that an architecture firm occupies a lone berth where no others have gone. But such is the fate of Snøhetta which this year was singled out by Fast Company magazine as being the only design practice to make its coveted Fifty Most Innovative Companies in the World list. Snøhetta, which this year shares the award with such giants as Apple, Twitter, Facebook and Google, was recognised ‘for its design that’s both social and beautiful”.

Commenting on the Snøhetta’s selection Fast Company said, “The genius of Snøhetta buildings is in their ‘architecture of engagement’; in other words, these designs consider a structure's social experience - how the user enters, passes through, and lives in a building - to be as important as its form.

This emphasis helps explain why Snøhetta has won culturally significant, emotionally powerful commissions such as the Bibliotheca Alexandrina, in Egypt; the new 9/11 museum pavilion at New York's Ground Zero; and the redesign of Times Square. It also means that the firm measures its success in often unorthodox ways. After Snøhetta's Oslo Opera House opened in 2008, co-founder Craig Dykers was delighted to read that one of the first headlines was about a couple having sex on the roof.”

Sharon McHugh
US Correspondent

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