The Calea Floreasca 159 project in Bucharest aims to breathe new life into a historical setting
The area is located on an important avenue that links the first ring of Bucharest to the northern suburbs. The site has access from two different directions due to its location near a junction of two major roads and the park just behind, allowing the office tower to become a landmark to the area. The major advantage of the site is the presence of the old FORD industrial warehouse, classified as a monument of national importance, the building has great potential for reconversion and is an opportunity for the developer to rehabilitate the building and reintegrate it into the city circuit.
There were a several planning restrictions imposed by the presence of the monument on site and the close proximity of the airport. Three different land uses will be located into the new buildings: residential, retail and offices. The assembly will be made up of a 25 storey office tower, 3 residential buildings of 15 to 20 storeys and the retail warehouse.
The goal of the design is to emphasise the historical building by creating public spaces that make a gradual passing from built areas to green areas. The completion of such a project would place this development amongst the appreciated trend of converting old industrial areas in Bucharest.