Young architecture studio attempts to entice customers with dynamic design for Xile
As one of the largest independent retailers in Scotland, it was important to the Xile brand to maintain a high reputation in its field. In a 220 sq m unit in the heart of Glasgow's shopping area, a diverse selection of construction styles were employed by Lukas Drasnar Architecture to promote the extensive selection of individual brands available under one roof.
Much emphasis was put on the design of the shop front, as this space holds much sway over whether customers will enter the unit. A dynamic asymmetrical facade provides contrast with neighbouring units, allowing it to stand out from the crowd. Steel blocks and glass plates provides character and charm, perfectly aligned with the ambition and desire of the Xile brand.
The store interior is divided into three sections: high street fashion, sport and denim. The same intensity in diversity can be said of the décor, reiterating the dynamic element of the concept. It markets itself as a boutique unit, attempting to entice the consumer with its intelligent use of timber, steel, glass, resin and plaster. The project suggests that retail doesn't need to follow the design cliché dictated by shopping centres - as a flagship unit, its primary aim is to provide the thousands of annual visitors with a unique shopping experience.
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