WAD 2014

SUNDAY 21 SEPTEMBER 2014

SEARCH   
 
 
World Architecture Day 2014
 
World Architecture Day 2014
Previous Next
 
iSQUARE, Tsim Sha Tsui, Hong Kong 
Wednesday 13 Jan 2010
 
High end shopping 
 
Benoy 
 
Your comments on this project

No. of Comments: 0

Add comments | More comments

Be the first to comment
 

Benoy’s 31 storey mall opens in Hong Kong 

Benoy has announced the opening of iSQUARE, a new ‘vertical destination mall’ located in the heart of Tsim Sha Tsui, Hong Kong. In collaboration with Rocco Design Limited, Benoy designed the 56,000 sq m concept to integrate high quality retail with entertainment and extensive dining and lifestyle offers across 31 storeys, whilst introducing direct links to the Tsim Sha Tsui metro concourse on two levels.

Project leader Simon Chua said: “Successful retail projects look carefully into the configuration of shopper circulation. Early in the design process for iSQUARE our designers envisioned a journey through the levels, ensuring every floor would benefit from equally strong pedestrian flows.”

Each zone of the mall demonstrates subtle changes in the use of colour, lighting, materials and patterns. In addition, iSQUARE’s escalators are clad in scrolling LCD displays which deliver the potential of additional advertising revenue streams in the future. Benoy’s design incorporates asymmetrical shifting voids of space between the levels to give the impression of additional depth inside the constrained floor plate. These strategically placed voids, coupled with the glass façade allow the sun to flood the building with light during the day.

Visitors are welcomed to iSQUARE by grand canopied entrances decorated with thousands of LED lights on both Nathan Road and Peking Road. In addition, ‘feature walls’ located beside the mall’s escalators deliver a dynamic canvas for multimedia projections.

Key Facts

Status Complete
Value Undisclosed(m€)
Benoy
www.benoy.com

More projects by this architect

Wuxi TAIHU Cultural District and Wuxi Lan Kwai Fong

Lujiazui Pudong Qiantan ES4 Precinct Core Area Masterplan

Ferrari World Abu Dhabi

Ferrari World Abu Dhabi

St David's Cardiff UK

More Projects

 
Vola
ECOWAN
 

Click here to view the NEWS IN PICTURES tablet site