Matteo Thun & Partners complete stunning new flagship store for Hugo Boss
The building rises in the middle of the surrounding nature, with its shell structure of intertwined wooden elements, covering a transparent structure of glass and steel. Transparency and lightness are the essential ingredients of the formal language of this architecture. The bended wooden diamond elements, sprouting from balconies, enter in a dialogue with the textile membrane that guarantees a soft, harmonious visual impact as well as protecting the construction from bad weather conditions and too much sun.
The illumination enhances the essential forms of the interiors, the materiality of the surfaces, and guaranteeing visual cleanliness.
The thermic insulation inside the building is managed through perimetric wooden panels, designed in line with the construction philosophy of the building: elevated thermic performance and optimal energetic savings.
As desired by the client, the project fulfils the highest standards of comfort thanks to highly developed integrated management systems, ranging from the air conditioning to the illumination system, without neglecting the relationship with the aesthetics of the location.