Nokia Flagship store in Brazil proves environmental resonsibility doesn't have to mean compromise
The Nokia Sao Paulo store is situated in the Boutique District of Jardins on Oscar Freire Avenue. The design represents one of the most technologically integrated customer experiences in retail today. The interior has translucent walls lit by mood-evoking LEDs above a panorama of LCD screens that enable modifiable graphic messaging and consumer interaction. Each handset is live and is used to navigate informational graphics on the LCD screens.
The store illustrates the implementation of a global flagship design that maintains architectural and brand integrity across borders, time zones and implementation teams, while also adapting and appealing to particular landscapes and cultures; here, Sao Paulo. The solution uses a 'kit-of-parts' where LED wall units are prefabricated offsite to encase the perimeter LCD screens and to allow for seamless installation. Using LCD screens to convey brand messaging reduces wasteful printed displays, and provides a medium that is globally consistent but easily modified for local promotions or events.
Beyond product, the store opens to a sunlit courtyard with living 'green walls' and concrete beams, presenting a striking contrast and a deliberate architectural gesture to Brazil’s natural resources and industrial potential. Featuring lounge furnishings, the courtyard provides a comfortable place to sit and use Nokia devices, and doubles as an event and exhibition space.
Understanding the environmental impact and responsibility of large corporations, the Sao Paulo store is the first location that follows Nokia’s new sustainability standards. These provide a benchmark for the company to monitor their stores environmental footprint, and include: an automated light system for reduced energy consumption, high-efficiency water fixtures, rain water collection, a handset recycling collection point, low VOC paints, non-PVC flooring, and locally sourced wood, glass and stone.
The Nokia store design uses advanced technology integration to be globally consistent and locally relevant.