Bringing to life the power behind the MINI brand, raw design envisions a bold new look
Mirroring MINI’s fuel efficient environmental outlook, the 20,000 sq ft MINI flagship showroom will feature a green roof, a solar thermal hot water system and an efficient foamed-in-place insulation system. MINI takes going green to the next level by integrating a special storm water detention plan that will reuse rainwater for landscape irrigation.
The new MINI Downtown dealership will feature extensive glazing and blend raw design’s vivid aesthetic with the graphic sensibility of the MINI brand. The design will play off the cool sophistication of the adjoining BMW Toronto dealership (also designed by raw design director Roland Rom Colthoff).
When commenting on the recent ground breaking, director Roland Rom Colthoff, says, “The design captures the energy of the MINI brand through a straightforward modulation of rectangular showroom areas, which can be viewed as cars sweep up the curve of Eastern Avenue or onto the Don Valley Parkway.”