Arris Architects unveil new movie watching experience in Jaipur
The cinema concessions is part of Triton mall in Jaipur,Rajasthan. The 3500 sq ft space of concessions is where people come in before watching a movie.The attempt is to give a new spatial experience to patrons by bringing in radical changes in the whole look of the space; encouraging more revenue generation through the area.
THE dynamic focal point of the entire design is made visually evident in the grey colored veneered envelope that encompasses the whole concession counter and articulates the counter as the point of confluence and culmination for the visiting patrons. The most important thing is the sense of motion thus created by the fluid like orange element, discreetly used in the backdrop of the concession counter backdrop and seating in a very irregular shaped space. Use of Light coves and patterns accentuates the motion further. The challenge was also in visually negotiating the clutter of structural members and service machinery, through the use of neutral materials, gushes of rich color and focal graphics. Extensive use of red colored back painted glass and granites in the floor visually reflect the mood of warmth that became the branding identity associated with the space.