Media façade set to enliven Chinatown building.
This six storey mixed-use building to be located at a busy and prominent intersection in the Chinatown neighbourhood of New York City is developed by ABS Partners Real Estate LLC and First Pioneer Properties and designed by New York based STUDIOS architecture.
The design responds to the frenetic and freestyle character of the neighbourhood while offering its future tenant lots of flexibility and a potential branding opportunity on the building’s façade, which has an integrated digital skin capable of displaying text and video throughout the day and evening.
The media façade is made of horizontal ribbons of LED, which does not block views for tenants but rather behaves much like a horizontal window shade. The screen is attached to the exterior curtain wall and also functions to reduce solar heat gain and glare to the floor-to-ceiling windows.
The first and second floors will include retail space for a single tenant with good exposure to potential customers with its prominent corner position. The office tenants access is through a secondary lobby positioned off to the side of the site and could be outfitted to accommodate multi-tenant or single tenant scenarios.