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Timberland Westfield, London, United Kingdom

Tuesday 16 Dec 2008

Timberland embodied in store design

Abigail Lloyd-Jones 
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Wooden framing creates ambiance for popular clothing store 

As part of the brief for their new store at Westfield London, Timberland challenged Checkland Kindleysides to bring the brand’s iconic tree logo to life and show their environmental values in action.

Taking cues from the Timberland logo and the dynamic tree-like roof supports which form the architecture of the centre, we created a lattice of reclaimed timber branches that wrap the store in the brand’s symbolic logo. The façade creates such a strong brand statement that the fret cut steel signage merely acts as endorsement that this is Timberland.

“This store provides a perfect example of what we stand for as a brand. It reflects our heritage in craftsmanship; our relationship to the outdoors; as well as our environmental values in action. The store front and ‘Market Place’ interior design represents Timberland’s iconic landmark in the retail world,”said a representative from Timberland.

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