HUGO BOSS and Callison partner on three new retail stores
Leading retail design firm Callison has been selected to partner with HUGO BOSS on the design development and implementation for three retail stores including a new specialty store in New York City’s Meatpacking District. The new store, located at 401 West 14th Street, marks a departure from the brand’s clean, straight lines and leverages the rustic aesthetic of one of New York’s most fashionable neighborhoods.
A curved dome lattice with embedded LED lighting juxtaposed with original brickwork, concrete, flooring and 20th century graffiti art creates a vivid showcase for the 4,915 sq ft store slated for completion in fall 2008.
Callison is also partnering with HUGO BOSS on the design development and implementation of two additional stores in New York’s SoHo district and Natick, Massachusetts. The 9,200 sq ft SoHo store, located at 555 Broadway, includes retail sales and ancillary support areas and is scheduled to open on September 25, 2008. The Natick store opened on April 7, 2008 and accommodates approximately 6,000 sq ft of retail and support areas.