World Architecture Day 2014
 
 
 
 
 
 
 
 
Ron Arad: In Reverse
 
Start Date 19/06/2013
End Date 19/10/2013
Location Holon
Country Israel
Description Ron Arad returns to Design Museum Holon with In Reverse, three years after the opening of the iconic building which he designed himself. Arad remains one of the world’s most influential and enigmatic designers and over the last 30 years has made a pivotal contribution to the art, design and architecture worlds.

Brought to international fame by his Rover chair and Bookworm bookshelf, Arad has since collaborated with leading brands such as Alessi, Vitra, Swarovski and Kenzo and designed Yohji Yamamoto’s Tokyo flagship amongst many other critically acclaimed projects. Arad has presented solo exhibitions at Centre Pompidou in Paris, MOMA in New York and the Barbican in London.

In Reverse focuses on three decades of Ron Arad’s work in metal, his favourite material, culminating in a major new project exploring, through physical experiments and digital simulations, the way in which automobile bodies, specifically the Fiat 500, behave under compression.

On clean white walls in the upper gallery, Arad has installed six crushed Fiat 500s, each flattened to resemble the outcome of an accident in a cartoon or a child’s drawing that lacks a sense of depth. The crushed vehicles surround a curved wooden forming buck, a mould that was used to shape and fit the metal panels of the 500, which is on loan from the Fiat Archive and Museum.

Nearby Arad presents Roddy Giacosa (2013), a new sculpture created by positioning hundreds of polished stainless steel rods on a metal armature in the shape of a Fiat 500. Each contoured section takes the shape of one of the vehicle’s panels and the parts fit together to form the body of the car.

URL www.dmh.org.il