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The Milan Breakfasts
Start Date 14/04/2011
End Date 16/04/2011
Location Milan 
Country Italy 
Description Before all the galleries open and the frenzy of the Salone takes hold of Milan, start the day with breakfast and food for thought.

Trust This Breakfast – Thursday 14 April
Premsela and Scott Burnham have been investigating the problem of consumers' waning trust in the products and services they use since 2009 in the Trust Design project. So far, the design world has not succeeded in finding satisfactory solutions. We’ll talk with Burnham, Lilet Breddels of Volume magazine, and the designers Gijs Bakker and Alberto Meda on how design can win back the public's trust.

Open Design – Friday 15 April
Don't ask what design can do for you – ask what you can do for design! More than four decades after John Kennedy’s original exhortation, the masses have all the tools, information and production methods to become designers themselves. But is it really true that anyone can be a designer? We’ll talk to professor Paul Atkinson and the designers Yves Béhar, Martí Guixé and Joost Grootens about open design.

Design Matters! – Saturday 16 April
Green design, cradle to cradle and sustainability are gaining ground in the design world. Responsible design is quickly becoming a matter of course. But what about the other pressing issues 90 per cent of the world population is dealing with today? Real design for real needs is a matter of urgency. We’ll talk about designing for social change with guests including Premsela director Els van der Plas, Maria Teresa Leal of the design cooperative Coopa-Roca, and the designers Cheick Diallo and Jan Boelen. 

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