Lecture by William McDonough, Virginia USA, William McDonough + Partners / MBDC
William McDonough is a world-renowned architect and designer, founding principal of William McDonough + Partners Architecture and Community Design, Virgina, USA. He is also the co-founder and principal, with German chemist Michael Braungart, of McDonough Braungart Design Chemistry (MBDC), which employs a comprehensive Cradle to Cradle design protocol to chemical benchmarking, supply-chain integration, energy and materials assessment, clean-production qualification, and sustainability issue management and optimisation.
William McDonough was honoured with three U.S. presidential awards: the Presidential Award for Sustainable Development (1996), the National Design Award (2004); and the Presidential Green Chemistry Challenge Award (2003). Time magazine recognized him as a 'Hero for the Planet' in 1999, stating that 'his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world'.