World Architecture Day 2014
 
 
 
 
 
 
 
 
Mind your behaviour
 
Start Date 12/02/2010
End Date 13/05/2010
Location Copenhagen
Country Denmark
Description Grand Opening of 3XN solo exhibit MIND YOUR BEHAVIOUR!

3XN is very proud to present
MIND YOUR BEHAVIOUR – How Architecture Shapes Behaviour

Solo exhibit at the Danish Architecture Centre, Copenhagen
Grand Opening, Friday February 12 at 5pm

Architecture can get people talking together. Architecture can calm children in the classroom. Architecture can make passive people more active. Architecture can shape corporate culture. Architecture can encourage people to find new paths, discover new aspects of their city – and of themselves.

MIND YOUR BEHAVIOUR invites you into 3XNs universe and gives a glimpse into the thoughts, visions and processes forming the basis of 3XNs architecture focusing on behaviour. The exhibit challenges the concept of behaviour by providing a direct and physical meeting with 4 meter high abstract building sections as well as inviting the viewer to reflect on how architecture shapes our behaviour. The exhibit displays 28 projects from the last five years of 3XNs work.

3XNs Principal Kim Herforth Nielsen explains: ”Our objective is to give the audience a direct, sensual experience of how architecture affects the way we experience things and interact with each other. At the same time, MIND YOUR BEHAVIOUR initiates the public into the thoughts and processes that lie behind 3XNs architecture.”

MIND YOUR BEHAVIOUR will be on display at the Danish Architecture Centre until May 13. Afterward it will be on tour. The exhibit is followed by a book, which will be published March 4 in connection with an international summit on ‘Behaviour and the Built Environment’. For further information regarding the event please visit www.dac.dk

Watch Kim Herforth Nielsen behind the scenes here text (subtitles will be added shortly)
Download high res photos from the exhibit here text (please credit 3XN and photographer Adam Mørk)

I enclose the full Press Release as well as a brief introduction to the seven Behaviour-themes. Please don’t hesitate to contact me for further information.

Lise Roland Johansen
Public Relations Manager
Send me an email
T: (+45) 3264 2310

URL www.dac.dk