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deegan-day design: Blow x Blow
Start Date 23/10/2009
End Date 06/11/2009
Location Los Angeles 
Country United States 
Description Friday, October 23, 7–9pm: Opening reception
Friday, November 6, 7pm: Exhibition discussion with Joe Day and Eric Owen Moss

The Southern California Institute of Architecture (SCI-Arc) is pleased to announce Blow x Blow, a new fall exhibition in the SCI-Arc Gallery by Los Angeles-based firm, deegan-day design. This site-specific installation investigates scripting and projection as conduits between architecture and film.

Blow x Blow stages a bout between two trends in contemporary exhibition: the claiming of gallery space by architects as a site for vanguard explorations, and the ceding of gallery space to the ambient possibilities of new media. To chart this collision, deegan-day design, headed by principal and SCI-Arc design faculty member Joe Day, repurposes techniques of cinematic projection and scripting to spur new orders of spatial and structural sequencing, and new environments for projecting new media art.

Scripting has a brief history in contemporary architecture, but an extensive one in filmmaking. In film, the script dictates the pace and potential of unfolding drama and establishes the parameters of the cinematic effect. Computational scripting for 2-D and 3-D environments is more literal, in the sense that a “line” or command will simply be enacted, rather than interpreted by a director, cinematographer or actor. However, scripts of both kinds are written to elucidate a set of conditions – spatial, emotional or otherwise.

In this exhibition, deegan day design tests major advances that have developed in visual technologies and in the theorizing of visuality, or how we see, over the last two decades. The exhibition employs a series of interrelated scripting techniques – bounce-line diagramming, point-cage scripting, and bracketing – to unveil hidden cinematic potentials in the given environment. In addition to Day, the design team for Blow x Blow includes project leader Yo Oshima, Taiyo Watanabe and Eva Fernandez-Villegas.

Complementing the exhibition and screening for the initial two weeks is a project by Joe Day, Corrections + Collections: Architectures for Art and Crime, a study of prisons, museums and their complementary roles in contemporary high design and U.S. urban renewal. After a two week-run of Corrections + Collections, the installation will host work by leading artists working in new media in a series entitled Friends of Friends. 

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