100% Design is the largest and most prestigious single-site design event in the UK. As one of the world’s most important design trade events, 100% Design is the commercial cornerstone of the annual London Design Festival.
Media 10, the leading independent publishing and events company, took ownership of 100% Design in January 2012. The purchase of the show matched a long-standing commitment to design in the UK alongside knowledge and experience of the design industry stretching back nearly 20 years.
For the new phase of 100% Design has been completely revised; it’ll be defined by four new shows - each with its own dedicated section of the floor plan: 100%Interiors, 100%Office, 100%Kitchen & Bathrooms and 100%Eco Design & Build. A tunnel entrance, an auditorium seating 200 and a dedicated area for international pavilions will also be new for 2012.
The show attracts exhibitors, visitors, designers and press from around the world. For 2012, we anticipate an audience of 40,000 visitors.