In the spirit of continuous improvement, WAN undertook a comprehensive survey in 2014 investigating how its readers accessed online and print publications.
Architects and the Media is a complete report compiled using responses from over 1,000 WAN readers, primarily top-tier professionals (over 50% are Partners, Principals or Associates) who have anonymously answered questions about how they access news content. The report is a useful tool for practices looking to maximise their marketing potential in the 2015 and you can download your PDF copy now for just £25.
Gerald Bowey, Chief Executive of the International Building Press explains: “Research is a vital tool to gather sector analysis, support opinion and influence marketing strategy, and not everyone has the resources to carry out their own. This report is a valuable asset for any person or company operating in the built environment and seeking to work with the media.”