Perkins + Will acquires the Freelon Group

North Carolina-based Freelon Group has been acquired by the global design practice Perkins + Will. According to the deal, the Freelon Group’s founder, Phil Freelon will join Perkins + Will’s board of directors and become the Managing Design Director of the firm’s North Carolina practice. Freelon told the Raliegh-based that Perkins + Will first approached him about acquiring his firm six years ago.

While the timing was not right then, Freelon kept in touch with the firm’s leadership over the years. The size of Freelon’s practice became challenging to compete for work and ultimately led to his decision to join Perkins + Will. At 45-60 employees it became increasingly difficult to compete for some of the projects the firm had historically gone after. Freelon told the that his firm was suffering from growing pains.

“We are in some cases considered too big to be considered for smaller, local projects but on the other hand competing against much larger firms we’ve found it difficult to show the depth of portfolio that would allow us to demonstrate our capabilities on certain project types,” said Freelon. “Aligning with a bigger firm is good for us in that regard.”

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